INDIGO

BAKERY & COFFEE CHAIN - LONDON, UK - 2024

INDIGO IS A LONDON-BASED BAKERY CHAIN CREATED TO BLEND THE TIMELESS CRAFT OF TRADITIONAL BAKING WITH A FORWARD-THINKING CREATIVE AESTHETIC

Creative Concept Direction·Interior Design·Brand Identity·Visualization

Rooted in the deep heritage of artisanal bread making, yet reframed through a contemporary lens, Indigo emerges as a fusion of old and new. Each location is designed not only to serve but to inspire—a meeting point between the warmth of a neighborhood bakery and the clean lines of modern design.

Natural textures, such as raw wood, soft stone, and uncoated surfaces, reflect the honesty of the ingredients and the rhythm of hand-shaped loaves. A restrained material palette allows the product to take center stage, while subtle spatial gestures—open shelving, generous communal tables, quiet corners—invite moments of pause within the city's pace.

Interior design by Pavé Studio

Team Merve Sarıkaya, Doğa Kebabci

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