In the architecture contest organized for Barilla’s 140th birthday, the pavilion entitled “Satisfactory” has been designed by Pavé Studio, based on the idea to transform the production center in Parma, which is famous for its rich history and eating culture, into a unique experience space that brings gastronomy, history and art together. A timeless and innovative pavilion design has been made with the aim of enriching gastronomic experience as a monumental milestone with architecture and art, by means of an understanding of design that shows respect to tradition and origins. With a target of offering a versatile experience by addressing five senses, “Satisfactory”, as an ecological center that respects the land and culture and motivates the drive to explore,aims at creating a feeling of being inside a living sculpture with its landscape including walking trails and bicycle roads and its exhibition space designed as a shell, where one can watch the production process with 3D animations, sculptures and presentations.
