BKLV

PASTRY-LONDON, UK- ONGOING

"BAKLAVA MONOLITH" WAS BORN, DRAWING INSPIRATION FROM THE MOVIE "2001: A SPACE ODYSSEY". IT COMBINES THE IDEA THAT MONOLITHS FROM SPACE SHAPED HUMAN EVOLUTION WITH CULINARY CULTURE.THE MONOLITH,HOLDING BAKLAVA AND A BRAND-NEW CULINARY CULTURE WITHIN, TRANSFORMS PEOPLE FROM PRIMITIVE BAKLAVA TO A MORE SOPHISTICATED CULINARY CULTURE OF THE FUTURE.

Pavé Studio's design philosophy shapes this project. Art and style blend the captivating fusion of baklava and space, adding a new dimension to culinary culture. User-centric design creates the new culinary culture, taking into account cultural differences and consumer preferences. Material sensitivity emphasizes the use of sustainable and natural materials, highlighting the brand's premium features.

The "Baklava Monolith" brand aims to revolutionize culinary culture, much like how monoliths in "2001: A Space Odyssey" influenced human evolutionary development. This project invites people to a more advanced and sophisticated culinary culture by presenting a unique fusion of baklava and culinary culture.

The goal of this project is to push the boundaries of culinary culture, offer new flavors and experiences, and encourage people to embark on a brand-new journey with baklava.

Interior design by Pavé Studio

Team Merve Sarıkaya, Seda Sarı, Ebru Bakkaloğlu, Zeynep İnanç, Selim Ekmen, Doğa Kebabci, Karla Erbes 

Client Private

Brand Identity

The characteristic visual identity is created with a unique color palette and symbols specific to BKLV, emphasizing the brand's uniqueness. The packaging design reflects the monolith and baklava themes, highlighting the product's uniqueness and flavor. Promotion materials introduce people to the unique world of BKLV through digital platforms.

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