Nueve is a haute couture and luxury daily chic women’s clothing brand, and its brand identity, concept design and interior design of its second store at Nişantaşı has been realized by Pavé Studio. An elegant and striking language has been created in order to associate Nueve with the design world. The display window of Nueve’s store at Nişantaşı, Atiye Street, where local and international fashion brands are located, has been turned into a focal point, in the first place, with the aim of rendering it intriguing not only for customers familiar with the brand, but for everyone who pass by the street.
Nueve is a brand that brings designs in the collection emphasizing high fashion together in unique forms with a perception of art and fashion. In order to convey the same perception to the store and display window design, the display window is differentiated from the store with the right use of light and sculptural arrangements and featured as a refined presentation space. Containing both the stitching workshop and the office of Ruşen Denizlili, both the founder and designer of the brand, the showroom offers an attractive, luxurious, comfortable, easily walkable experience space in order to provide functionality as well as to render the customer experience perfect. The aim is to highlight the clothes and the experience by keeping the circulation areas wide in the interior spaces as well as by using pastel colours and rounded forms.