Smelt & Co

FINE DINING RESTAURANT - ISTANBUL,TR - 2018

THE CONVEYANCE OF SMELT & CO'S FREE AND AUTHENTIC ATTITUDE, WHICH HOSTS DIFFERENT CULTURES BUT DOES NOT IMPOSE THEM, TO THE INTERIOR DESIGN, BRAND IDENTITY AND WHOLE COMMUNICATION LANGUAGE. SMELT&CO IS LOCATED IN AN OLD BUILDING WHERE THE TRACES OF GREEK/RUM ARCHITECTURE ARE PRESERVED.

Creative Concept Direction·Interior Design·Brand Identity·Visualisation·Styling

Smelt & Co has taken its inspiration and half of its name from smelt, which is on the verge of extinction and believed to bring good luck. It is the first restaurant & bar project of Pavé Studio, which undertakes its interior design and styling with a complementary language proceeding from the part to the whole, and realizes its brand identity design in collaboration with Can Zeran. Located in Balat, one of Istanbul’s neighbourhoods where different cultures come together in harmony by preserving their identities, in an old sanctuary building carrying the traces of Greek/Rum architecture, Smelt & Co opens a window reminding that we do not belong to a single geography and hosts traces from all these livings. While located only in the entrance floor of the building at the beginning, it has reflected the ideology of “changing and transforming while living” to the whole venue by expanding with its strong identity.

The conveyance of authenticity without any compromises from the presentation to the atmosphere as a whole has been turned into a part of the sincere attitude in the restaurant hosting a chef’s cuisine, where one establishes an emotional bond with the venue beyond the taste. Elegantly taking its place in the historical building which preserves its identity, Smelt & Co keeps its consistency by sharing the calm, original and free attitude of its creator in every field, which prioritizes that customers feel comfortable as if they were in their comfort zones. While contemporary site-specific designs are blended as harmonious accompaniments, a cozy, soft and sincere balance has been provided with selections of colour, texture and material. While the strong styling details match the sea green wooden ceiling with claret red in the entrance floor and enable to host different stories together, they give their place upstairs to an elegant but calm style which prefers sincerity over flamboyance. With the bar section making a contrast to the sincere and calm attitude upstairs and the terrace where the emphasis of timelessness strengthens, all these transitions display an attitude that makes one forget about the pair of time and space.

Interior design by Pavé Studio

Team Ebru Bakkaloğlu, Sinan Bakkaloğlu, Samet Güneş, Merve Sarıkaya

Branding & Graphic Design Can Zeran 

Video Editing Amorph Picture

Website https://www.instagram.com/smeltandco/

“Smelt & Co has always the authenticity which can reflect its own attitude, and this authenticity arises from the basis of its existence, from its freedom.”

“So personal that it can be called a chef’s cuisine but so sincere that it would not impose any vision… We have conveyed this attitude at Smelt & Co, which we have set up as an elegant venue, with the idea that one feels oneself in one’s comfort zone and establishes a bond with the venue.” – Smelt & Co

“Although we as Pavé Studio usually adopt the opposite approach, we have embraced the inductive method while designing Smelt & Co. This reasoning gave us all the opportunity to have new and unknown, impressive results.” – Ebru Bakkaloğlu

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